Google AdWords is Google’s auction-based online advertising service. Google AdWords is a cost-per-click (CPC) or pay-per-click (PPC) method of advertising in which you only pay when your advertising is working. There is no fee for displaying your ads on search results pages. You are charged only when someone clicks your ads to visit your website.
With Google AdWords, you can place your ads on Google or its partner websites. You can set your budget according to your comfort and evaluate the impact of your ad. You can start with a limited budget and stop or pause any time you want. There is no restriction on your spending commitment.
When people search for the keywords related to your products or services, your ads appear on the search results pages. It provides a marketplace to the online advertisers for positioning their ads on Google’s Search Engine Results Pages (SERPs). It helps you to reach new customers and expand your business.
It is a simple process to start advertising with Google AdWords. You can setup your account and initiate your advertising campaign. It is free to sign up on Google AdWords. Now, you can sign in to create your ad campaign by submitting billing information. You can also preview your ads to check statistics of your ad’s performance.
The working procedure of Google AdWords is based on some building blocks such as:
- Keywords
- Placement
- Ad Rank
- Bid
- Quality Score
Keywords are the words or phrases that people use to search for your products or services. Keywords trigger your ads to show on search results pages. Relevant keywords increase the probability that your ad is displaying to the potential visitors and enhance your ad’s performance.
You can control the placement of your ad on Google or other sites. You can bid for specific placement. The order of ads on search results pages is based on the rank of the ads. Ad rank can be determined by two factors:
Quality Score * Bid = Ad rank
Bid management is very important to increasing your ad rank. You can customize your bid according to your budget and relevancy of keywords. The quality score of any keyword describes the quality of your ad and relevancy of your landing page. A high quality score means low cost and high ad rank.
When a user searches for a query, Google processes the request and executes an auction for every keyword that determines which ads will display for that specific search and in which order. The auction runs many times, and users find relevant results. It helps advertisers to reach potential customers at the lowest possible price.
The overall process of Google AdWords advertising helps you promote your business and improves your brand awareness. It maximizes your Return on Investment. It is measurable, accountable and flexible to use. You can reach the right people at the right time by using Google AdWords campaign. It provides you the highest targeted capabilities and maximum relevancy.