One of the fundamental principles of online marketing is to know your audience. It is important to analyze what type of devices your targeted audiences are using. Nowadays, people are using mobile devices more to communicate, shop or stay connected.
In this modern scenario, in order to enhance your business and to build your brand, it is important to customize your ads for mobile devices. Google AdWords provides you the opportunity to create separate advertising campaigns to target mobile devices. You can run your ads on different mobile devices to gather attention.
These interactive ads are displayed on mobile apps or on the mobile web. With mobile devices, visitors can access desired information from anywhere and at any time. Mobile advertising with smarter ads can enhance your advertising performance. It attracts your potential audience and helps you accomplish your business objectives. It engages new customers, earns leads and helps to grow your business.
You can opt for mobile ads on Google AdWords through the Display Network or target a particular app category. Google AdWords allows you to create many types of ads that appear on different mobile devices. It provides you the following types of ads:
- Text ads.
- Image ads.
- App promotion ads.
- Image app promotion ads.
- Video app promotion ads.
- Call only ads.
There is a vast difference in the behavior of the visitors when they are searching through a phone or a desktop. Google AdWords provides you some special features to target mobile devices, like bid modifiers and mobile preferred ads.
Bid modifiers enable you to set bid amounts separately for the ads which are showing on mobile devices. You can also create mobile preferred ads using Google AdWords. It helps you to customize your ads especially for mobile devices. It improves click through rate (CTR) and conversion rate.
A wide range of mobile devices are available today. You can show your ads on these devices in different formats, so it is important to evaluate which format is more compelling to attract visitors. To ensure that your ads perform better in any format, you should optimize your mobile ads with proper messages, URLs, size and landing pages.
AdWords allows you to specify ad-destination URLs separately for mobile versions and desktop versions. If you have a separate website for mobile devices, than you can redirect your mobile visitors to that specific website. Choosing keywords for mobile ads is also an important factor. Do not use the same desktop campaign keywords for mobile ads. Use broad matching, short and general keywords.
You can use Google AdWords for mobile marketing to maximize your advertising spend. People will find your business easily and instantly. By taking advantage of the mobile advertising feature of Google AdWords, you can get more visibility and create brand awareness. It enables you to generate more potential leads to improve your online sales.