If you want to increase your free traffic take advantage of optimized articles. There are three key ingredients to a successful web page/article being optimized:
1. Your meta title
2. Your description
3. Your keywords
This is very simple to fill out and follow when you publish content on your site so take the time to do so. It will help you to begin to rank better and faster with your keywords.
Are you still unsure of what’s needed from you? Read on.
A page title is one of the key factors for page ranking and should be given the care and attention it deserves. Your page title tags show up in SERPs or Search Engine Result Pages. Google and other search engines use the title tag as their search results title for that page.
Ever page on your site should have its own unique title tag. It should start with a relevant keyword whenever possible. Don’t put your company name in the title tag/ The keywords in your title should be in your page and visa versa.
Let’s look at an example. If your keyword is blue jeans your title could be “Blue jeans at discounted prices” and your first paragraph of your content could start with something like, “Blue jeans are comfortable and rugged and now you can buy them at discounted prices.”
Try to avoid stop words, which are words that break up your keywords. For example, blue discount jeans. Discount would be a stop word.
In your meta description you need to provide a short and concise summary of what your site content is. Search engines often display the meta description with your title in the search result pages. Your keyword should also be included here.
You’ll have one or more keywords, but you should have one primary keyword and the rest will be secondary. You will use the primary keyword in your title and description.
There it is – optimized articles or content can help to increase free traffic to your site.